portfolio

Sales Performance Analysis

Analyzing revenue, order volume, and growth trends across channels, markets, and time to understand overall commercial performance.

Product & Category Performance

Evaluating product and category sales, margins, and contribution to identify revenue drivers and underperforming SKUs.

Customer & Demand Behaviours

Understanding customer purchasing patterns, repeat behavior, and demand signals across online retail channels.

Funnel & Conversion Analysis

Analysing user behaviour from traffic entry to purchase to identify conversion drop-offs and optimization opportunities.

Media Performance Analysis

Measuring campaign performance using ROAS, CPA, conversion rate, and revenue attribution across paid media channels.

Pricing, Promotion & Demand Impact

Pricing, Promotion & Demand Impact

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Looking to understand your business performance and grow with data-driven insights.

Sherif El-Morsy

Data & Analytics Showcase